Description
Competition in scholarly communication is fierce, with thousands of journals publishing millions of papers every year. In that context, getting readers to your content requires more than just a nice platform. Building it doesn’t necessarily guarantee that they, the readers, will come. Driving readership requires not only a functional platform, but savvy editors also consider their audience by tailoring their communication appropriately, using enhanced formats to encourage readers to interact with their content, and using social media and other tools to build brand awareness. This session will discuss readership trends (including changes in readership during COVID-19 response), what it means to consider one’s audience, enhanced format types to inspire engagement and social sharing, and one journal’s successful use of Twitter to increase readership.